Virat Kohli’s Ventures Beyond Cricket: Building a Legacy Beyond the Field

Kohli’s entrepreneurial spirit is just as remarkable as his athletic skills. Learn how he’s building a legacy beyond the pitch with meaningful ventures.

Introduction

Virat Kohli, known worldwide as a cricket superstar, has been making waves not only on the field but also as an entrepreneur and investor. His journey beyond cricket shows a commitment to causes and industries that resonate with him deeply. In this article, we explore Kohli’s ventures outside of cricket, focusing on his business sense, personal values, and vision for the future.

Expanding Horizons: Key Ventures and Partnerships

1. Wrogn – Fashion with a Statement

Kohli co-founded Wrogn, a youth fashion brand that emphasizes individuality and bold expression. The brand’s designs reflect his personality—confident, contemporary, and unapologetically bold. For Kohli, Wrogn is more than just a clothing line; it’s a movement that encourages young people to be themselves.

2. Chisel Fitness – Promoting a Healthier Lifestyle

Fitness is a significant part of Kohli’s life, and Chisel Fitness, a chain of gyms across India, reflects his commitment to health and wellness. Through Chisel, Kohli promotes accessible fitness solutions, encouraging Indians to embrace an active lifestyle. This venture aligns with his dedication to fitness, extending his influence to inspire healthier habits nationwide.

3. Blue Tribe Foods – A Sustainable Food Initiative

In a step toward environmental sustainability, Kohli invested in Blue Tribe Foods, a company focused on plant-based meat alternatives. Kohli’s support for Blue Tribe reflects his concern for environmental and ethical issues, showcasing his desire to contribute to a greener planet. This venture shows how Kohli is leveraging his platform to encourage conscious consumerism.

4. Digit Insurance – Redefining Financial Security

Kohli’s partnership with Digit Insurance, a digital-first insurance company, highlights his interest in technology-driven solutions for financial security. By backing this company, Kohli hopes to make insurance more accessible and user-friendly, especially for younger generations looking for reliable digital solutions.

5. Hyperice – Supporting Athletic Recovery

As an athlete, Kohli understands the importance of physical recovery, which led to his investment in Hyperice, a company known for its recovery and performance-enhancing equipment. Through Hyperice, Kohli brings awareness to advanced recovery tools, promoting longevity and well-being in sports and beyond.

Conclusion

Virat Kohli’s business ventures reflect a blend of his personal values and a forward-thinking approach to various industries. From fashion and fitness to sustainability and technology, Kohli’s projects show a vision that extends well beyond cricket. His goal is to build a legacy that resonates with his fans and the larger community, leaving an impact in meaningful ways.