Virat Kohli’s Ventures Beyond Cricket: A Glimpse into His Diverse Endeavors

You know him as a cricket icon, but Kohli’s ambitions reach far beyond the field. Discover the ventures he’s poured his passion into.

Virat Kohli, celebrated globally for his cricketing prowess, has seamlessly transitioned into various entrepreneurial and philanthropic ventures, showcasing his versatility and vision beyond the cricket field.

1. Fashion and Apparel: WROGN

In 2014, Kohli co-founded WROGN, a youth-centric fashion brand offering casual wear for men. The brand has gained significant popularity among India’s youth, reflecting Kohli’s personal style and appeal. (Wikipedia)

2. Fitness Industry: Chisel Gyms

Demonstrating his commitment to fitness, Kohli invested in Chisel, a chain of gyms and fitness centers across India. This venture aims to promote a healthy lifestyle among Indians, aligning with Kohli’s personal fitness philosophy. (Wikipedia)

3. Hospitality Sector: One8 Commune

Expanding into the hospitality industry, Kohli launched One8 Commune, a chain of restaurant-bars. The first outlet opened in 2017, offering a blend of global cuisines and a vibrant ambiance, reflecting Kohli’s taste and lifestyle. (Wikipedia)

4. Plant-Based Meat Alternatives: Blue Tribe

In 2022, Kohli and his wife, Anushka Sharma, invested in Blue Tribe, a startup specializing in plant-based meat products. This investment aligns with their advocacy for sustainable and environmentally friendly food choices. (Wikipedia)

5. Sports Team Ownership: FC Goa

Kohli co-owns FC Goa, a franchise in the Indian Super League. His involvement underscores his passion for football and his desire to contribute to the growth of sports in India. (Wikipedia)

6. E-Sports and Gaming: Mobile Premier League (MPL)

Kohli serves as the brand ambassador for MPL, a mobile e-sports platform. His association with MPL highlights his interest in the burgeoning e-sports industry and its potential in India. (Wikipedia)

7. Recent Management Partnership: Sporting Beyond

In November 2024, Kohli announced a new partnership with Sporting Beyond, a consultancy firm that will manage his business interests. This strategic move indicates his intent to streamline and expand his entrepreneurial ventures. (Business Standard)

Virat Kohli’s diverse ventures reflect his multifaceted personality and his commitment to making a positive impact beyond cricket. His entrepreneurial spirit and strategic investments serve as an inspiration to many, demonstrating that with passion and vision, one can excel in multiple arenas.